Dive. Discovery. Outside the Known
Your business decisions deserve data you can rely on. Discovery Research runs quantitative marketing and social research in Ukraine and 30+ countries, reaches audiences others can’t, and delivers what matters most — the answers to “why is it like this?” and “what should we do about it?”.
Our capabilities
In-house fieldwork for every market research method — we choose the approach that fits your task and often combine several within one project.
Online surveys
Fast data collection on our own panel of 124,000 people and partner panels in 30+ countries. Questions with images, audio and video.
About the panel ↗ CATITelephone surveys
Our own CATI studio: up to 40 operators, audio recording and supervisor control of at least 10% of interviews.
About CATI ↗ F2FFace-to-face surveys
A network of recruiters and interviewers in 17 Ukrainian cities, with the option to travel to other locations. A solution for product testing.
About fieldwork ↗ RecruitmentRespondent recruitment
In-house recruitment for in-depth interviews and focus groups — even where other field teams can’t reach.
About recruitment ↗Research your decisions can rely on
Full cycle
From sample and questionnaire design to fieldwork, analysis and presentation of findings — all within one team, with no blind subcontracting.
In-house fieldwork
Our own panel, CATI studio and interviewer network. We don’t resell someone else’s data — we control quality at every stage of collection.
Hard-to-reach audiences
We find the people others can’t: narrow B2B niches, premium segments, hard-to-reach and sensitive audiences.
In-depth analysis and real answers
Not just charts, but explanations: why it is this way, what drives it and what to do to change it. Recommendations built around your business task.
Full transparency
Access to the survey platform, audio recordings and the dataset at any point in the project. We show exactly how the sample was built.
Speed
Urgent fieldwork delivered in the shortest possible time. Technical reports for every field stage: response rate, actual IR, sample structure, weights.
Focused on the outcome
Answers and recommendations for your team: analytical support after the project ends, participation in team workshops and one-to-one consultations.
Transparent pricing, no higher than the market average
Our cost estimate is clear and transparent: you see what makes up the price and don’t overpay for intermediaries. Because our fieldwork is in-house, we keep prices at or below market level — with no compromise on data quality.
We reach the audiences other field teams can’t
Every hard-to-reach audience calls for a tailored recruitment solution: targeted platforms, parsing of open data, cooperation with team leaders on the ground and targeted social media advertising.
Not a pile of charts, but explanations and recommendations
Our analytical report is never detached from your business task. You’ll get an explanation: why it is this way, what drives it and what to do to change it. Every conclusion works towards the decision you need to make.
Cause-and-effect relationships
We don’t just describe the numbers — we identify what affects what, with statistically confirmed links between factors and outcomes. That’s the foundation for recommendations that actually work.
Data formats
The response dataset in SPSS, CSV and Excel, plus a codebook. A tabular report with significant differences right after fieldwork.
Reports with recommendations
Conclusions and business recommendations in PowerPoint and PDF, with the results presented by the project manager.
Post-project support
Analytical support after the project ends, participation in team workshops and one-to-one consultations for your team members.
Testing you won’t find in a standard questionnaire
Our own survey platform gives us tools that capture respondents’ reactions in far more detail than conventional scales.
View the demo questionnaire ↗
Second-by-second video testing
Respondents rate the ad with a slider in real time. We can see, second by second, which moments of the video work and which lose attention — and pinpoint exactly what should be changed in the creative.
Hey kid, did you order the pizza?
…
Order stuck? With Gigabit you’d already be meeting the courier!
Try gigabit speed on our Home plans. Finally!
Communication copy analysis
Respondents work with the text separately and highlight the words, phrases and sentences they like or, on the contrary, that make them want to switch the ad off. This shows us exactly what in the message hooks people and what pushes them away.
Heat-map analysis of packaging designs
The heat map shows where the eye goes first and which packaging elements attract attention — and which go unnoticed. You can see whether the key message works on the shelf before it ever goes to print.
Programming combined grids
On a single screen we combine different question types — open fields, drop-down lists, scales — into one grid. This allows more flexible survey scenarios, reduces respondent fatigue and makes it possible to collect complex data.
Ukraine and 30+ countries worldwide
Fieldwork across the whole of Ukraine — and abroad through partner panels, with questionnaire programming and quality control on our side. In 2024–2025 we surveyed audiences in the USA, Canada, Germany, Japan, Kazakhstan, Moldova, Saudi Arabia, the UAE and other countries.
Quality you can verify
We filter out bots, click-through respondents and “professional respondents” at every stage — technically, behaviourally and through live conversation.
A studio with 86 operators
4 controllers, 2 supervisors, control of at least 10% of interviews. We hand over 100% of audio recordings to the client.
Technical validation
IP, device and geolocation checks, detection of suspiciously fast responses and disqualification.
Telephone verification
100% of respondents recruited “on the street” are called back to verify that the interview took place, its length and the conditions.
Two-stage collection
A pilot (25–50 respondents) to test the logic and scales, followed by the main launch with a refined questionnaire.
We come recommended
BBC Media Action
“A very high-quality, thorough and well-presented report. Manager Liudmyla Balan responded extremely promptly. We recommend the agency for cooperation” — following the projects “Media Consumption in Moldova” and “Mine Safety in Ukraine”.
GIZ (EU4Business)
“The research was carried out to a high professional standard and in line with the terms of the contract. We recommend Dive & Discovery Research to any organisation looking for a reliable and competent partner.”
NDA
“We have had a successful working relationship and can recommend the team as a responsible and professional partner.” Client under NDA.
MHP
“Dive & Discovery Research have successfully delivered several projects, both qualitative and quantitative. The company approaches its responsibilities with care and meets deadlines.”
Our team
Liudmyla Balan
Head of Quantitative Research, Methodologist
“There is always human behaviour behind the numbers, and my job is to find the pattern and explain why it looks the way it does.”
Olena Yablonska
Senior Quantitative Research Manager
“A well-designed study starts with the right question, not with a beautiful chart.”
Volodymyr Vasylkivskyi
Data Analyst / Survey Programming
“Clean data is an essential foundation for the result. I make sure every answer in the dataset is genuine.”
Vitalii Kopylets
Head of the CATI Studio
“Field quality is decided on the very first call. That’s why I take the test myself, together with the operators.”
Ruslana Chernysh
Head of Fieldwork, Online Projects
“I know where to find the right respondent and how to motivate them to finish the survey — even when the audience is rare.”
Yevheniia Dovhopol
Analyst
“I love the moment when scattered answers come together into a clear picture.”
Anastasiia Demydiuk
Analyst
“The most interesting part of analysis is finding what nobody expected to see.”
Anna Severyn
Analyst
“What I value most is the moment when a story finally emerges from the tables — one you can tell the client in plain words.”
We share what we find
Alongside client projects, we run our own studies and publish the analytical reports.
All open reports
Drivers and barriers to exporting abroad among Ukrainian manufacturers
Drivers and barriers to exporting among Ukrainian manufacturers, September 2025 – January 2026. Download the full PDF report. Motives for going into exports: the main driver for companies taking their products abroad is the ambition to grow profit through scale…
View the study
FAQ
How does marketing research differ from social surveys?+
What kind of research does Discovery Research carry out?+
How much does marketing research cost?+
Can you find a narrow or hard-to-reach audience?+
How many people are in your panel?+
What does the client receive once the research is complete?+
How do you control data quality?+
Commission research
Tell us what you need to find out — we’ll suggest a method, prepare a quote and get started. Urgent fieldwork is delivered in the shortest possible time.