Full research cycle
From sample and questionnaire design through fieldwork, analysis and presentation of findings: everything is handled by one team.
Dive. Discovery. Outside the Known
Market and social research in Ukraine and 30+ countries
Discovery Research conducts research in Ukraine and 30+ countries, reaches audiences others cannot, and delivers what matters most: answers to “why?” and “what should be done?”
Methods & fieldwork
Our capabilities
In-house fieldwork: we select the approach for your task and can combine different methods within one project.
CAWI
Online surveys
Rapid data collection through our own panel of 124,000 people and partner panels in 30+ countries. Questionnaires can include images, audio and video.
About the panel ↗ CATITelephone surveys
Our own CATI studio with up to 86 interviewers, audio recording and supervisor review of at least 10% of interviews.
About CATI ↗ F2FFace-to-face surveys
A network of recruiters and interviewers in 17 Ukrainian cities, with fieldwork available in other locations. Suitable for product testing.
About fieldwork ↗ RecruitmentRespondent recruitment
In-house recruitment for in-depth interviews and focus groups, including audiences other fieldwork teams cannot reach.
About recruitment ↗Research you can trust with decisions
In-house fieldwork
Our own panel, CATI studio and interviewer network. We control quality at every stage of data collection and combine everything into one dataset.
Hard-to-reach audiences
We recruit audiences others cannot reach: niche B2B groups, premium segments, hard-to-access and sensitive audiences.
Deep analysis and clear answers
Not just charts, but explanations of why the result looks this way, what drives it and what should be changed. Recommendations are tied to your business task.
Full transparency
Access to the survey platform, audio recordings and dataset at any point in the project. You can monitor every step.
Speed
We also offer the option to conduct research within 24 hours.
Focused on outcomes
Answers and recommendations for your team, with analytical support after project completion, team workshops and individual consultations.
Evidence-based and transparent methodology. No black boxes.
Everything is clear and reproducible.
We reach audiences other fieldwork teams cannot
Every hard-to-reach audience requires a tailored recruitment solution: target platforms, open-data scraping, collaboration with recruiters and targeted social media advertising...
IT professionals and self-employed people earning UAH 120,000+Owners of new premium carsBusiness owners affected by the warHomeowners aged 50+ who connected gas servicesEnergy drink consumersMilitary personnel in combat and support unitsConsumers of niche brandsMothers of children under six
A pile of charts
Analysis, explanations and practical recommendations
Our analytical reports stay connected to your business task. You receive an explanation of why the result looks this way, what drives it and what should be changed. Every conclusion supports a decision you need to make.
NPS and reasons for loyalty or criticismBrand image analysis (Jaccard index)Brand perception mapsStandardised residual analysisAudience segmentationSecond-by-second video testingCommunication text analysisReceipt-based purchase analysis
Cause-and-effect relationships
A report is not a set of tables and charts for us. We aim to identify relationships, explain them and guide you through the “forest” of indicators. This is the basis for recommendations that truly work.
Data formats
Response dataset in SPSS, CSV or Excel with a codebook, plus cross-tabulations with statistically significant differences immediately after fieldwork.
Reports with recommendations
Business findings and recommendations in PowerPoint and PDF, with a results presentation by the project manager.
Post-project support
Analytical support after completion, participation in team workshops and individual consultations for your team members.
Testing tools beyond standard questionnaires
Our own survey platform includes tools that capture respondent reactions in more detail than standard rating scales.
View the survey demo ↗
Video analysis
Second-by-second video testing
Respondents rate an advertisement with a real-time slider. We see second by second which moments work and where attention drops, so we can identify exactly what should change in the creative.
Hey, have you ordered the pizza?
…
Is your order stuck? With Gigabit, you would already be meeting the courier!
Try gigabit speed with Home Internet plans. Finally!
Text analysis
Communication text analysis
Respondents review the text separately and highlight the words, phrases and sentences they like or that make them want to skip the advertisement. This shows exactly what engages and what repels.
Heat-map
Heat-map analysis of packaging design
A heat map shows where attention lands first, which packaging elements attract the eye and which remain unnoticed. You can see whether the key shelf message works before the design goes to print.
Flexible survey flows
Programming combined question matrices
We combine open fields, dropdowns and scales in a single table on one screen. This creates more flexible survey flows, reduces respondent fatigue and supports complex data collection.
Ukraine and 30+ countries worldwide
We conduct fieldwork throughout Ukraine and internationally through partner panels, while questionnaire programming and quality control remain under our supervision. In 2024–2025, we surveyed audiences in the United States, Canada, Germany, Japan, Kazakhstan, Moldova, Saudi Arabia, the UAE and other markets.
Nationwide coverage in Ukraine for CAWI and CATI17 Ukrainian cities for face-to-face fieldworkEuropeNorth AmericaAsia and the Middle East
Quality you can verify
We filter bots, clickers and professional respondents at every stage using technical checks, behavioural analysis and direct verification.
Studio capacity of 86 interviewers
Four quality controllers, two supervisors and review of at least 10% of interviews. The client receives 100% of audio recordings.
Technical validation
IP, device and geolocation checks, detection of suspiciously short responses and disqualification.
Telephone verification
Every respondent recruited in person receives a telephone verification of the interview, its duration and conditions.
Two-stage data collection
A pilot with 25–50 respondents checks logic and scales, followed by questionnaire refinement and the main launch.
Recommended by our clients
BBC Media Action
“A very high-quality, thorough and well-designed report. Project manager Liudmyla Balan responded very promptly. We recommend the agency for cooperation.” Feedback following the Media Consumption in Moldova and Mine Safety in Ukraine projects.
GIZ (EU4Business)
“The research was completed to a high professional standard and in line with the contract. We recommend Dive & Discovery Research to any organisation seeking a reliable and competent partner.”
NDA
“We have a successful record of cooperation and can recommend the team as a responsible and professional partner.” Client under NDA.
MHP
“Dive & Discovery Research successfully delivered several qualitative and quantitative projects. The company approaches its responsibilities professionally and meets deadlines.”
Our team
Liudmyla Balan
Head of Quantitative Research, Methodologist
“Human behaviour always lies behind the numbers. My task is to identify the pattern and explain why it looks this way.”
Olena Yablonska
Senior Quantitative Research Manager
“A well-designed study starts with the right question, not a beautiful chart.”
Volodymyr Vasylkivskyi
Data Analyst / Survey Programming
“Clean data is the foundation of a reliable result. I make sure every response in the dataset is genuine.”
Vitalii Kopylets
Head of CATI Studio
“Fieldwork quality is determined from the first call, which is why I personally complete the test with the interviewers.”
Ruslana Chernysh
Head of Online Fieldwork
“I know where to find the right respondent and how to keep them engaged until the end, even when the audience is rare.”
Yevheniia Dovhopol
Analyst
“I enjoy the moment when scattered responses come together into a clear picture.”
Anastasiia Demydiuk
Analyst
“The most interesting part of analysis is finding what nobody expected to see.”
Anna Severyn
Analyst
“I value the moment when a story finally emerges from the tables and can be explained to the client in simple words.”
We share what we discover
Alongside client projects, we conduct our own research and publish analytical reports.
All open reports
Ukrainian music research
Ukrainian Music and Its Impact | Discovery Research Discovery Research · Quantitative study · July-August 2025 Ukrainian music and its ability to influence listeners’ emotional state and social cohesion 1 800respondents in the main…
View research
FAQ
How is market research different from social research?+
Market research studies markets, consumers and brands to support business decisions, while social research examines public attitudes, values and behaviour. We conduct both types.
What research does Discovery Research conduct?+
We conduct quantitative market research through telephone (CATI), online (CAWI) and face-to-face (F2F) surveys, as well as respondent recruitment for in-depth interviews and focus groups. We work in Ukraine and 30+ countries worldwide.
How much does market research cost?+
The cost depends on the method, sample size, questionnaire complexity, geography, quotas and level of analysis. We prepare a tailored estimate within one or two working days after receiving the brief.
Can you recruit a niche or hard-to-reach audience?+
Yes. This is one of our specialities. We have recruited high-income IT professionals, premium car owners, business owners affected by the war and other hard-to-reach audiences.
How large is your panel?+
The Discovery Research online panel includes 124,000 people across Ukraine. Internationally, we work through verified partner panels while retaining control over data quality.
What does the client receive after the research?+
A dataset in SPSS, CSV or Excel with a codebook, cross-tabulations with statistically significant differences, and an analytical report with business findings and recommendations, plus a results presentation and analytical support.
How do you control data quality?+
We use several layers of quality control. CATI includes audio recording and review of at least 10% of interviews; CAWI includes IP, device and geolocation checks; F2F respondents are verified by telephone. Across all methods, we review completion time, logical consistency, control questions, duplicates, speeders, straightlining and the quality of open-ended responses. Data collection starts after a pilot, and interim datasets are checked throughout fieldwork.
Get a research proposal
Describe your task and the problem. We will suggest a method, calculate the budget and get started. We will approach exploratory studies thoroughly and deliver urgent studies in the shortest possible time.