Discovery Research
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CATI surveys • quantitative telephone research

CATI surveys in Ukraine: professional, controlled, transparent

We run telephone surveys (CATI) for business and social objectives: experienced interviewers, fieldwork control, valid conclusions and analytics you can put to use straight away.

Discovery Research runs CATI and telephone surveys in Ukraine for businesses, non-profit organisations and international projects. You can order the full research cycle or a standalone fieldwork stage: sample design, questionnaire programming, CATI studio operations, audio recording control, data cleaning and an analytical report.

Interview length tailored to the task (from 5 to 60 min)
Quality control at every step
Live access to audio recordings and the data file

Advantages of a telephone survey with Discovery

No “fieldwork magic”. Everything is measured, controlled and logically explained.

Transparency

100% access to audio recordings and the option to review statistics and the data file at any point during data collection.

Representativeness

Quotas, stratification, control of region / settlement type / age / gender and other parameters.

Quality

Interview monitoring, response logic checks, detection of suspicious patterns and data cleaning.

Analytics

Insights: segments, drivers, indices and significant differences that support decisions.

How we run CATI surveys

A standardised process that delivers a manageable result and transparent quality.

Start: brief
Finish: report + files
1

We clarify the objective and the sample design

We define target audiences, geography, quotas, inclusion/exclusion criteria and quality KPIs.

Output: research plan, questionnaire, sample Quality KPIs
2

We adapt the questionnaire to the telephone format

We optimise the wording, program the questionnaire and set up the logic.

Output: CATI script Working toolkit
3

We test and run a pilot (soft launch)

We check filters, routing, quotas and limits; review the first interviews and validate the toolkit.

Output: validated toolkit Effective instrument
4

Fieldwork + quality control

We monitor interview length, response consistency and answer patterns; run additional checks when needed.

Live monitoring Audio / verification
Demo example Audio recording for CATI interview quality control
5

Analytical report

We present the results so they can be used right away: conclusions, recommendations, tables, presentation.

Output: report Tables / presentation

Typical tasks for CATI

Suitable both for business and for social / humanitarian projects.

Media consumption Public sentiment Consumer behaviour Change monitoring Other sociological surveys HR research Programme / service evaluation NPS / CSI

FAQ

Short answers to the most frequent questions before a CATI project starts.

What is a CATI survey?
CATI is a quantitative telephone survey run with software that automates questionnaire logic, quotas and quality control. An operator calls the respondent and fills in the questionnaire during the conversation. For online surveys we use our own panel, and for qualitative research we carry out respondent recruitment.
What is the average interview length?
It depends on the objective and the questionnaire. During preparation we optimise the instrument so that quality and respondent comfort are preserved.
What affects the cost of CATI?
Sample size, questionnaire complexity, interview length, geography, quotas and the level of analytics (tables / segmentations / models).
Do you provide the data file and the codebook?
Yes. We deliver the data file and the codebook in the agreed format. On request we also provide a presentation and additional analytical files.
How much does a telephone survey cost?
The cost of CATI is calculated for each specific task and depends on the sample size, questionnaire length, geography and analytical complexity. We provide a quotation within 1–2 business days after receiving the specification.
How is a telephone survey (CATI) conducted?
The process consists of several stages: clarifying the objective and the sample design, adapting the questionnaire to the telephone format, a pilot (soft launch), fieldwork with quality control (audio recording, supervisor listening) and an analytical report with the data file.
Can I order the CATI fieldwork stage only?
Yes. We can take on questionnaire programming, CATI studio operations, recruitment and calls, quota control, audio recordings, quality checks and delivery of the cleaned data file.
Do you run B2B telephone surveys?
Yes. We conduct telephone research among entrepreneurs, executives, procurement specialists, partners, clients and other professional audiences. Sample design and recruitment are developed for the specific respondent profile.

How much does a telephone survey cost?

Write to us. We will come back with a few short questions and then send you the methodology, budget and timeline.