Attitudes Toward the Removal of Soviet-Era Heritage
Media outlets with the audiences most supportive of removing Soviet-era heritage
- Bihus.Info37,0%
- Toronto Television34,8%
- STERNENKO33,9%
- LIGA.net33,6%
- BUTUSOV PLUS33,3%
- Pryamyi32,9%
Media outlets whose audiences are less supportive of removing all Soviet-era monuments
- Ukrainian Radio7,3%
- Dmytro Gordon8,6%
- RBC-Ukraine9,6%
- Inter10,3%
Life Evaluation Today and Expectations for the Next Five Years
Respondents were asked to imagine a ladder with steps from 0 to 10, where 0 represents the lowest possible level and 10 represents the best possible life. They indicated where they feel they stand today and where they expect to be in five years. Optimism is calculated as the difference between the future and current ratings.
- 5,39average life evaluation today
- 7,93expected life evaluation in five years
- +2,54gap between expected and current evaluation
The expected rating is higher than the current rating across all 67 media audiences. The gap ranges from +1.61 for Radio NV to +3.32 for Interfax-Ukraine.
Current life evaluation is highest among the audiences of META (6.4), the Security Service of Ukraine (6.2), Radio Relax (6.1), and STERNENKO (6.0). It is lowest among the audiences of Hromadske Radio (4.2), ✙DeepState✙, Obozrevatel.ua, and Pryamyi (4.8 each).
Five-year expectations are highest among the Interfax-Ukraine audience (8.8) and lowest among the Radio NV audience (6.8).
The audiences with the largest gap are not the same as those with the highest current life evaluation. STERNENKO has one of the highest current ratings (6.0), while its gap is among the smallest (+2.14), indicating comparatively less optimistic expectations for the future.
Research Methodology
Online survey (CAWI), June 2026. N = 1,000, men and women aged 18–65, urban population of Ukraine excluding temporarily occupied territories. The sample structure reflects the population by gender, age, region and level of education.
The base for each media outlet equals its weekly audience within the sample. The base is shown in the study table and varies substantially across outlets. Media with smaller bases have wider confidence intervals, so adjacent ranking positions should not be interpreted as statistically meaningful differences.
We also conduct similar studies for individual media outlets, Telegram channels and media groups: we analyse audience profiles, information needs and media consumption, measure reach and benchmark performance against competitors.
Media Audience Research
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