International marketing research for entering new markets
We run marketing research abroad: analysis of other countries’ markets, online surveys in Europe, consumer research across countries, respondent recruitment and international fieldwork. We help you test demand, price, product and communication before you invest in exports.
Many countries, one structure
Instead of a set of separate studies you get one system: a shared methodology, aligned data and country comparisons built on the same structure. That lets you see not only the differences between countries, but also the common patterns and the decisions for each market.
Shared methodology
The same research principles, metrics, scales and data collection rules across the entire project.
One dataset
All markets are merged into an aligned dataset, ready for both overall and local analysis.
One comparison structure
Countries are compared against the same criteria, with no methodological gaps.
One applied report
Consolidated conclusions, differences between markets and recommendations: what to do and exactly where.
What an international study can solve
Choose a promising market
We compare countries by demand, potential, competitive environment and the size of the category.
Understand your buyer
We study needs, motivation, barriers, choice criteria and consumer expectations.
Set the optimal price
We measure price sensitivity and identify the range buyers are willing to pay.
Adapt the product
We test the product, packaging, functional characteristics and service against the expectations of the market.
Validate your positioning
We test advertising messages, key brand benefits and communication before the campaign launch.
Choose sales channels
We study the path to purchase and the factors that shape where the product is bought.
Research before entering a new market lowers the cost of a mistake
of the Ukrainian companies surveyed already operate on foreign markets or plan to start exporting.
Companies often invest in product localisation, certification, production or marketing before they check the real demand and the behaviour of the local consumer.
Marketing research provides those answers in advance, reduces the risks and shows which markets hold the greatest potential for your particular product.
View the export study →Marketing research abroad: methods and formats
We select the methodology according to the objectives, the product category, the country and how reachable the target audience is.
International market audit
Assessment of potential, category size, the competitive environment and consumer trends.
Consumer research across countries
Needs, motivation, barriers, choice criteria and the unmet needs of the local audience.
Pricing research
The optimal price level, price sensitivity and willingness to pay for the product.
Product testing
Concept, packaging, design, taste, functional characteristics or service.
Communication testing
Advertising messages, creatives, positioning and arguments for the local audience.
Brand Health
Brand awareness, perception, loyalty, associations and competitive positioning.
B2B research
Surveys of business owners, procurement specialists, executives and narrow-profile professionals.
Online surveys
Large-scale quantitative studies with statistically reliable results in a short time.
In-depth interviews
Motivation, barriers, product experience and the reasons behind consumer behaviour.
Focus groups
A deep understanding of audience reactions, the language of the category and how new solutions are perceived.
Online surveys, respondent recruitment and international fieldwork
Discovery Research takes on the coordination of data collection across countries: from finding local panels and recruiting the target audience to quota control, questionnaire checks and delivery of a clean, harmonised dataset.
Online surveys in Europe
We program multilingual questionnaires, connect local online panels, control quotas and collect comparable data in a short time.
Respondent recruitment abroad
We reach mass B2C audiences, corporate clients, professional and hard-to-reach segments in line with the screening criteria.
International fieldwork
We coordinate contractors, deadlines, quotas, language versions and quality control. The client works with one manager instead of communicating with every country separately.
Multi-country market research
One methodology, one dataset and one comparative report for every market within an international project.
Geography of our international research
Europe and Eastern Europe: Poland, Romania, Germany, France, Spain, the United Kingdom, Moldova and Ukraine. We also deliver projects in the USA, Canada, Kazakhstan, Japan, the UAE, Saudi Arabia and other countries.
Not sure which study you need?
Start with the business objective and we will select the methodology and design that answer exactly your questions.
I want to understand whether it is worth entering a new market
We recommend: an international market auditWe will study the size of the category, the competitive environment, demand and consumer trends to identify the most promising countries for your product.
I want to understand who my buyer will be
We recommend: U&A consumer researchWe will determine who buys products in the category, what influences brand choice and which needs remain unmet.
I want to set the optimal price
We recommend: pricing researchWe will determine willingness to pay, the reaction to a change in price and the competitive price range on the new market.
I want to test a product or its packaging
We recommend: a concept test or product testingWe will check how the packaging, design, name, taste, functional characteristics and other elements of the product are perceived.
I want to test an advertising campaign
We recommend: communication testingWe will assess which messages, arguments and creatives work best for the local audience.
I want to assess the position of my brand
We recommend: Brand HealthWe will study awareness, perception, loyalty, the competitive environment and the changes that follow marketing activity.
I want to research corporate clients
We recommend: B2B researchWe will run a study among business owners, procurement specialists, distributors, executives and other professional audiences.
Consumer research across countries: project examples
We organise international projects so that the results are correct, comparable between countries and usable for business decisions.
Study of chicken consumers
A single methodology made it possible to compare results across Canada, Germany, Japan, Kazakhstan, Moldova, Romania, Spain, the United Kingdom, Saudi Arabia, the UAE and other markets.
Study of professional drivers
Recruitment of a narrow professional audience and strict control over data quality.
Study of pet owners
Behaviour, product choice criteria and consumption on a competitive European market.
Study of the dairy market
Consumption structure, the competitive environment and choice factors ahead of market entry.
National sociological study
A project with strict requirements for representativeness, field control and reliability.
How we run an international study
From analysing the context of each country to a single report and support after the results are presented. Every stage exists so that the comparison between markets is correct and the recommendations are applicable.
We analyse the context of each country
We study open data, the category, the competitive environment, local trends and market constraints, so that the specifics of each market are taken into account before the instruments are designed.
We design the questionnaire
We turn the business objective into a system of metrics and questions that delivers data common to all countries while taking local specifics into account.
We translate into local languages
We prepare language versions of the questionnaire that preserve the meaning of the questions, the scales and the terminology, so the results remain comparable between countries.
We localise and test
We involve a member of the target audience who lives in the country under study and collect feedback on how clear the content, the wording and the translation are. After that we refine the instruments.
We program it on the Discovery platform
We create every language version of the questionnaire and set up the logic, filters, quotas and materials on the Discovery online platform.
We bring in local partners
We engage vetted contractors and panels in the relevant countries and agree common recruitment rules, quotas, deadlines and field control procedures.
We check the data and the respondents
We control quota fulfilment, technical parameters, completion time, logical consistency and the quality of open-ended answers. Suspicious interviews are reviewed, and the datasets are cleaned and harmonised.
We prepare the tables and an applied report
We combine the countries into a single analytical structure, compare the markets and formulate practical recommendations. The report is not detached from reality: it answers “What should we do?” and “How do we make it happen?”.
We stay with you after the report is delivered
We answer follow-up questions, help interpret the results and advise your team while decisions for individual countries are being prepared.
What you get is A pile of tables a basis for a decision
Included in the study
- access to the survey platform with real-time statistics;
- a tabulated report with all breakdowns and significant differences;
- the dataset in SPSS, CSV or Excel;
- interim results even before the field stage is over;
- an analytical report with conclusions and recommendations.
Add-ons
- a presentation of the results for your team;
- an interactive dashboard in Tableau or Power BI;
- an analytical note or a press release for publication;
- analysis of existing data.
International research you can rely on
We control quality in every country
We work with vetted partners and control the methodology, the recruitment and the quality in each country.
We turn data into recommendations
We explain what the results mean for the business and formulate practical recommendations.
We use robust methodologies
Representative samples, correct scales, statistical analysis and multi-level control.
We work openly
On request the client receives access to the instruments, the datasets, the logs and the agreed project materials.
We have a proven track record
Over the past three years we have delivered 168 projects for Ukrainian and international organisations.
We understand the challenges of Ukrainian exports
We studied the drivers and barriers of exporting among 335 Ukrainian companies.
Experience in B2C, B2B and complex industries
Who needs research into other countries’ markets
Planning to enter a new market
Need to assess the countries, the demand and the product’s potential before investing.
Already exporting
Want a better understanding of consumers, competitors and growth points.
Adapting the product
Testing packaging, positioning, messaging and other elements before launch.
Launching a new category
Assessing the potential of the category, the target audience and the key hypotheses.
Working in B2B or on international projects
Need a transparent methodology and access to complex professional audiences.
International market research and multi-country fieldwork
Discovery Research is an international market research agency and fieldwork partner based in Eastern Europe. We manage multi-country market research, online surveys, respondent recruitment and international fieldwork across Europe, North America and Asia. Clients receive one point of contact, one methodology, one combined dataset and one comparative report.
Frequently asked questions
How long does an international study take?
An online study among a mass audience in one country usually takes 3–5 weeks once the questionnaire is approved. Several countries or narrow audiences may require more time.
How much does an international study cost?
The cost depends on the country, the audience, the sample, the methodology and the length of the questionnaire. Once we have discussed the task we prepare an individual quotation.
Which research methods do you use?
Online surveys, telephone and face-to-face interviews, in-depth interviews, focus groups or a combined design.
Do you help formulate the research questions?
Yes. We help shape the project objectives, the business questions and the optimal research design.
What results will I receive?
An analytical report, a presentation, the dataset, a comparison of countries, audience segmentation and practical recommendations, depending on the task.
Can a narrow target audience be researched?
Yes. We work with entrepreneurs, IT specialists, healthcare professionals, specific occupational groups and other niche segments.
How do you ensure data quality?
We control the sample, validate the answers and check completion time, technical parameters, logic and the content of open-ended answers.
Can a study be run in several countries at the same time?
Yes. We use a single methodology, standardised instruments and aligned procedures so that the results can be compared correctly.
Can you analyse data we already have?
Yes. We prepare analytical reports based on the client’s data or on data from other research teams, with conclusions and recommendations.
Do you run online surveys in Europe?
Yes. We organise multilingual CAWI studies in one or several European countries, connect local panels, control quotas and deliver a harmonised dataset.
How is respondent recruitment abroad organised?
We define the audience profile and the screening criteria, select local recruitment sources, verify that respondents match the criteria and control the quality of recruitment at every stage.
Can we order the international fieldwork stage only?
Yes. We can take on questionnaire programming, translation and localisation, recruitment, data collection, quality control and preparation of a clean dataset as a separate part of an international project.
In which countries do you run marketing research?
We work in more than 30 countries across Europe, North America and Asia. Among the geographies covered: Poland, Romania, Germany, France, the United Kingdom, Moldova, the USA, Canada, Kazakhstan, Japan, the UAE and Saudi Arabia.
Do you work with international research agencies?
Yes. Discovery Research can act as a local or regional fieldwork partner in Eastern Europe and as a single point of coordination for multi-country market research across several countries.
Planning to enter a new market?
Describe the product, the countries and the decision you need to make. We will propose the methodology, the recruitment sources, the timeline and the budget.