Omnibus 2026
Fast answers to a short set of questions — at an optimal budget.
An omnibus survey by Discovery Research is a shared study in which several clients ask their own questions of one nationally representative sample. You pay only for your part of the questionnaire, yet receive data at the level of a nationwide survey. It’s the most affordable way to run market research when you only have a few questions to ask.
One sample — several clients
An omnibus (omnibus study) is a quantitative survey in which several companies take part at the same time. Each participant pays only for their own questions, so the cost of a nationwide survey in Ukraine is split among everyone. It’s the ideal format when you need to ask your target audience a few questions but commissioning a standalone market research study would be too expensive.
What the standard sample includes
Nationwide sample
Women and men aged 18–60, urban population of Ukraine (excluding temporarily occupied territories).
Margin of error
Representative by gender, age, region and settlement size — with quotas on each parameter.
Monthly timeline
Requests are accepted until the 5th of each month. Results are delivered by the 30th.
Data ready to work with
The price depends on the question type
You pay only for your own questions. Below is the cost of each question type within the omnibus.
| Question type | Description | Price, UAH excl. VAT |
|---|---|---|
| Closed question (2–5 options) | A list of options — the respondent picks one or several answers from 2–5 variants. | UAH 7,475 |
| Closed question (6–10 options) | A list of options — the respondent picks one or several answers from 6–10 variants. | UAH 9,420 |
| Open question (number, amount) | A numeric answer with no option list — a quantity, sum, etc. The respondent enters the value. | UAH 11,030 |
| Open question (list of brands) | The respondent names brands. You receive coded statistics plus verbatim responses. | UAH 12,490 |
| Open question (attitude, descriptive) | An extended descriptive answer about attitude or experience. Coding + verbatim quotes. | UAH 15,645 |
| Rating / statement scale | Rating statements on a scale. Priced per statement within the array. | UAH 2,155 / statement |
| Ranking (up to 5 items) | The respondent ranks up to 5 items by priority or preference. | UAH 10,040 |
| Extended detailed array | A combination of open and closed sub-questions within a single question. | UAH 12,000 |
| Video slider testing | The respondent rates a video second by second. The result is a per-second score of the ad. | UAH 8,800 |
| Heat Map: design testing | The respondent marks appealing and unappealing elements of an image and explains the choice in their own words. | UAH 14,500 |
Minimum questions
The minimum order within the omnibus is three questions.
Volume discount
Order seven or more questions and a discount applies to the whole order.
For regular partners
A 20% discount for clients who work with us on an ongoing basis.
Questions about the omnibus
What is an omnibus survey?
How much does it cost to join the omnibus?
What is the sample and margin of error?
When will the results be ready?
In what format is the data delivered?
Can other participants see my questions?
What advanced mechanics can be added to the omnibus?
Join the omnibus
Tell us what you need to find out — we’ll advise how many questions to add and which type fits the next wave.