Recruitment for qualitative research
Respondent recruitment for qualitative studies run in-house by clients or by other research agencies
For focus groups, in-depth interviews and other qualitative formats. You run the study; we find, verify and bring the right respondents at the agreed time.
We reply the same business day.
Who we are a fit for
We strengthen teams that run their own research but do not want to risk the quality of recruitment.
We take on the search, verification, coordination and seating of respondents, with no blurred responsibility between contractors.
Research agencies
Delegate recruitment for peak projects, parallel fieldwork or complex targets their own team cannot cover in time.
In-house research teams at brands
Run studies themselves but do not keep a field team on staff, so they bring in an external contractor for a specific project.
Independent moderators
Run focus groups and in-depth interviews themselves, but need a reliable partner for recruitment, seating and respondent coordination.
UX and product researchers
Look for users of a specific product or category, rare professional segments or people with very narrow usage scenarios.
Full recruitment cycle
From the screener questionnaire to a person who is ready to talk.
No grey areas and no “that’s not on us”. What you get is a confirmed respondent, prepared for the session.
One contractor for the entire process
Screener, recruitment, verification, technical preparation, payments and reporting work as a single system.
Preparing the screener questionnaire
We build the questionnaire from your audience description and program the online version on our own Discovery platform. Questionnaire branding is available: ours or yours.
Sourcing, selection and re-screening
Our own online panel plus adaptive field recruitment through social media, thematic communities, parsing of open data and a network of team leaders. About the panel
Checks and verification
GetContact, social media analysis, IP and technical parameters, a pre-interview. “Professional respondents” do not get through.
Technical briefing and seating
A coordination call, consent to recording, a connection check and setup for Zoom, Google Meet, Microsoft Teams, Webex or any other platform.
Incentive payment
We take on all settlements with respondents. The client never discusses money with them; payments are processed as part of the service.
Quota management and reporting
Real-time online status tables, prompt contact with your team and on-the-fly adjustment of recruitment when the conditions change.
What makes us different
Infrastructure that holds up under complex targets.
Our own panel, technical verification and a field team work together, so we can look for more than just “broad” audiences.
Our own panel and flexible geography
Specific cities, the whole of Ukraine, and on request European markets and international online audiences. More about the panel
Field recruitment channels
LinkedIn, Djinni, Freelancehunt, YouControl, OLX, AUTO.RIA, bloggers, regional Telegram channels and other sources.
Verification-first approach
Six layers of checks: from technical parameters to a live conversation before the session.
Niche professional segments
Sole proprietors within a given income bracket, doctors of narrow specialities, users of specific brands and rare scenarios.
Transparent real-time status
Shared online tables with recruitment progress and quotas. You see every confirmed participant.
Legal clarity
Ukraine’s Law On Personal Data Protection, informed consent, confidentiality of materials, a contract and an NDA.
How we work
Five steps. Each one has a person responsible and a concrete result.
Brief and screener
We receive the audience description, build or refine the screener and program the online version.
Feasibility assessment
We analyse how reachable the audience is, forecast the recruitment period and agree the quotas and the incentive.
Recruitment and screening
Launch through the panel and field channels, screening questionnaire, checks and pre-interviews. The first interviews are possible roughly two days after recruitment starts.
Confirmation of participation
A Calendly calendar, reminders, coordination of the connection or the arrival.
Post-project report
A final completion table, payments, project artefacts and fieldwork notes.
Formats
We cover the core formats every day. Non-standard ones are quoted per case.
What we do regularly
Check with us for your case
Our cases
From high-income IT sole proprietors to entrepreneurs whose business was affected by the war.
If your audience is anywhere near that level of difficulty, chances are we have already looked for it.
IT specialists registered as sole proprietors with an income of UAH 120,000+
Professional communities, targeted Telegram channels, Djinni, Freelancehunt and LinkedIn.
Homeowners aged 50+ who had gas connected during the past year
Regional recruitment, local communities, real estate agencies, TikTok, Facebook and Telegram channels.
Owners of new premium cars bought within the past 5 years
Car clubs, official service centres, niche channels and forums, specialised websites and the client’s own database.
Entrepreneurs whose business was affected by the war
Business associations, local support initiatives, grant projects, open registers and cooperation with city councils.
Supermarket shoppers for keeping consumer diaries
Online recruitment on Telegram, a motivation check, a dedicated bot and a separate data control mechanism.
For the past two years Discovery Research has been our partner in recruiting respondents for in-depth interviews. The team works well with both standard and difficult target audiences, making sure participants are selected in line with the requirements of the study. What we value most is their reliability, sense of responsibility and readiness to react quickly to changes in projects.
How we filter out the “professionals”
Six layers of checks before a respondent reaches the moderator.
We filter out bots, clickers and people who “live on surveys” at several stages: technically, behaviourally and through a live conversation.
Technical check
IP, device, OS, browser, screen resolution, URL transitions, acquisition sources and individual tokens.
GetContact
Checking the number through a third-party source helps to spot contacts with a typical “survey-taker” reputation.
Social media analysis
We confirm that the profile is genuine, especially for B2B, doctors, executives and other hard-to-reach audiences.
Anti-clicker
We check the logic, the consistency of answers and the completion time. Identified clickers are blocked permanently.
Pre-interview
A short live conversation: we assess the ability to express thoughts clearly and to answer open questions.
Cool-down
We do not invite the same people to sessions on similar topics back to back. The exact policy is agreed per project.
Who you will be in touch with
A team that cares about your result and puts your efficiency first.
From the first screening to seating the respondent before the interview.
Olena
Handles communication with the client at every stage, contacts respondents, controls quota filling and runs screening interviews.
Ruslana
Works with panellists and recruiters, verifies the authenticity of contacts and tracks suspicious respondents.
Kseniia
Writes effective, non-intrusive copy to attract respondents, coordinates seating before the interview and the handover to the moderator.
Pricing policy
We give an exact estimate after the brief: the price depends on the real complexity of the target.
What the price depends on
- Complexity of the target and its incidence in the population
- Number of respondents and quotas
- Location: online, Kyiv or the regions
- Deadlines: how much of a “yesterday” job it is
- The size of the respondent incentive
- Add-ons: studio, streaming, replacements
After the brief we assess feasibility, timing and budget before the field starts.
Terms of cooperation
- A service agreement
- An NDA covering project materials
- Cashless settlement
- Payment once the work is completed
- We can work with both sole proprietors and companies
FAQ
What people ask most often before the start.
How long will it take to recruit N people with a complex target?+
Can a respondent be replaced if someone does not show up?+
Who pays the respondent incentives?+
Can I sit in on the screening?+
How do you protect the screener, the guide and other materials?+
Do you work with Zoom, Microsoft Teams and other platforms?+
What about VAT and paperwork?+
How do you block “professional respondents”?+
Do you work outside Kyiv and outside Ukraine?+
How do you find respondents for in-depth interviews?+
Send a brief
Tell us about your task and we will find the audience you need
Fill in a short brief or write to us by email or on Telegram. We reply the same business day.