Urgent online research: data collection within 24 hours
Discovery Research runs urgent marketing and sociological studies in Ukraine. A fast online survey helps you test a hypothesis, an audience reaction, an advertising message, a product idea or a change on the market.
The clock starts once the questionnaire, the sample and the materials have been finally approved. The project manager confirms whether the launch is possible.
When the decision cannot wait
Express research suits short, clearly defined tasks where how current the data is matters more than a long research cycle. The format can be used for consumer research, quick testing of ideas or a short sociological survey.
Reaction to an event
Assess attitudes to a news story, a company decision or a change on the market.
Choosing an option
Compare names, slogans, concepts, designs or offers.
Testing a hypothesis
Get data before launching a product, a campaign or a communication.
Up-to-date data
Measure awareness, usage, intentions, attitudes or support.
A market change
Check the reaction to a new price, a competitor, a shortage or a crisis.
Data you can trust and put to use straight away
What you get
- a cleaned dataset in Excel or SPSS;
- tables of answer distributions;
- a comparison of the main target groups;
- a check for statistically significant differences;
- brief analytical conclusions;
- charts or a presentation if needed.
How we control quality
- quota fulfilment and repeat completions;
- interview duration and answers given too quickly;
- the logical consistency of the dataset;
- control questions and uniform answer patterns;
- the quality of open-ended answers;
- removal of suspicious questionnaires after a check.
The 24 hours refer to data collection. The time needed to prepare the tables, the conclusions or a presentation depends on the length of the questionnaire and is agreed before launch.
An urgent study or the omnibus?
Urgent study
A fit when the launch is needed immediately, when a dedicated sample or special quotas are required, or when the study has to be devoted to your task alone.
Discuss the task →Omnibus
Makes sense when you have a few short questions, a standard sample works and you can wait for the scheduled monthly wave.
See the omnibus terms →Briefly about timing and what is possible
From what moment are the 24 hours counted?
From the final approval of the questionnaire, the sample and the materials, and the launch of the main field stage.
Will the conclusions be ready in 24 hours?
Data collection can be completed within that time. The dataset, the tables, the conclusions and the presentation are prepared after the answers have been checked, within the agreed timeframe.
Can a narrow audience be researched?
Yes, but its reachability has to be checked before the deadline is confirmed. For rare groups the field stage may take longer.
Can images or video be shown?
Yes. Packaging, advertising materials, concepts, images and short videos can be added to the questionnaire.
Need an urgent study as soon as tomorrow?
Send us your question, a brief or a short description of the task. We will check whether collection can be completed correctly within 24 hours and propose the methodology, the sample, the timeline and the budget.